“The Akaushi experience will change your life,” boasts Jordan Beeman, President of HeartBrand Beef, “Once you get used to eating Akaushi, you’ll wonder how you’ve ate beef before.”
Akaushi (pronounced Aka-ooshie) is a Japanese red Wagyu breed of beef cattle. Originated in Kumamoto, Japan, the breed was developed to provide the remarkable marbling traits Wagyu-type cattle are known for in an animal that can handle a warm environment and perform for today’s cattleman.
Today, HeartBrand Cattle has nearly 14,000 head of Akaushi full-blood or half-blood cattle on their ranch which is headquartered in Harwood, Texas. The HeartBrand herd is hormone- and antibiotic-free and fed an all-natural, vegetarian diet.
In addition to their own herd, HeartBrand sells Akaushi cattle to ranchers worldwide. On average, HeartBrand sells more than 350 Akaushi bulls to ranchers each year. These cattle are coveted for their superior genetics which are known to improve the quality grade of cattle in just one generation. Akaushi breeds are also known for calving ease, heat tolerance and increased consistency in both cattle and meat type. Through HeartBrand’s programs, ranchers have been able to infuse Akaushi’s superior genetics into their herd.