Partner Spotlight: HeartBrand Beef

“The Akaushi experience will change your life,” boasts Jordan Beeman, President of HeartBrand Beef, “Once you get used to eating Akaushi, you’ll wonder how you’ve ate beef before.”

Akaushi (pronounced Aka-ooshie) is a Japanese red Wagyu breed of beef cattle. Originated in Kumamoto, Japan, the breed was developed to provide the remarkable marbling traits Wagyu-type cattle are known for in an animal that can handle a warm environment and perform for today’s cattleman.

Today, HeartBrand Cattle has nearly 14,000 head of Akaushi full-blood or half-blood cattle on their ranch which is headquartered in Harwood, Texas. The HeartBrand herd is hormone- and antibiotic-free and fed an all-natural, vegetarian diet.

In addition to their own herd, HeartBrand sells Akaushi cattle to ranchers worldwide. On average, HeartBrand sells more than 350 Akaushi bulls to ranchers each year. These cattle are coveted for their superior genetics which are known to improve the quality grade of cattle in just one generation. Akaushi breeds are also known for calving ease, heat tolerance and increased consistency in both cattle and meat type. Through HeartBrand’s programs, ranchers have been able to infuse Akaushi’s superior genetics into their herd.


The HeartBrand story goes back to 1994 when several rare Akaushi cattle made their way to the US from Japan. Some years later, in 2006, Jordan and his father, Ronald Beeman, saw an opportunity to improve the American beef industry through the unique genetics of Akaushi. Though the Beeman family had been in the meat industry since the 1950s, they sold their branded meats business and dedicated their time and efforts into revolutionizing the beef industry by developing the Akaushi breed and their branded beef. Today, HeartBrand Beef is distributed regularly to restaurants and retailers across the country. Most recently, Kerbey Lane Cafe has welcomed HeartBrand’s Akaushi into their stores.

After being introduced to Beeman in early 2016, the Kerbey Lane Cafe team decided to take the Akaushi beef challenge, “When I call on restaurants, I tell them that if my beef isn’t better than the current beef they have, I’ll leave,” said Beeman, “I haven’t had to leave yet.”


Beeman’s boasts are not idle, the team at Kerbey Lane instantly knew HeartBrand’s product was unique and started working with Beeman to get the product into the menu. This September, Akaushi beef will debut on Kerbey’s Fall Menu in dishes such as Chili-Queso Fries, the Texas Benedict and the Citrus Steak Salad. Akaushi will also replace the current beef products on Kerbey’s 24-Hour Menu, including the beef found in burgers and chicken fried steak.

You can try HeartBrand Akaushi beef at all of Kerbey’s seven locations beginning September 8th, when the Fall Menu launches. Learn more about HeartBrand cattle by visiting their website; you can also purchase Akaushi steaks and other beef products by visiting the HeartBrand Beef store online.