Back in 2011, Greenleaf sold The Greenleaf Book Group, the publishing business he had founded back in 1997. But he stayed on until 2015, when he left his active role with the business and became an author again himself: he wrote two books about teaching children to understand finances called Give, Save, Spend with the Three Little Pigs and Beyond The Piggy Bank. But when Peoples and Atkins came to him with their idea to start a peanut butter company, a business he knew nothing about, he jumped at the chance.
Tapping the contacts of a friend who ran a business that makes barbeque sauce, Greenleaf found a co-packing facility that could source natural, sustainable, and certified Non-GMO ingredients to make a delicious no-stir peanut butter. The team also reached out to their personal network for financial backers as well. Their peanut butter pitch resonated with former big leaguers Josh Beckett, Mike Lowell, Marco Scutaro, John McDonald, and Brooks Kieschnick, all of who became founding partners in the company.
Today, you’ll find jars of HomePlate Peanut Butter inside the clubhouse of all 30 Major League Baseball teams. You can also find all three varieties – creamy, honey and crunchy – in stores like Central Market, Home Goods, and Albertsons as well as online at Amazon.com, where you can also add squeeze packets to your shopping cart. Closer to home, you can order up a plate of Elvis-style pancakes at Kerbey Lane Cafe, which feature bananas, bacon, and HomePlate Peanut Butter. Kerbey Lane is also reprising their Granola Quesadilla on their 2016 Spring Menu which featuring the peanut butter combined with bananas, granola and honey – a menu item Greenleaf says he is eager to try.
“We’re all about doing anything that tastes great,” he says.